A big city girl in a small mountain town, determined to shape her life into something beautiful. So far so good.

Kristen Beaulieu

After 12 plus years of bringing the beautiful practice of Yoga to Seniors, I am stepping back into the world of Marketing. This page will give you a bit about my professional background, but please feel free to visit my social media pages to learn more about me.

What I Do

Digital Marketer

Yoga Teacher

Small Business Owner

Fundraiser/Event Coordinator

Professional Experiences

Small Business Owner/ Yoga Teacher
(2009 – Present)

  • Worked with a graphic designer to create meaningful brand guidelines that support the positioning of the business within the Calgary yoga market.
  • Produced and maintain branded YouTube and SoundCloud channels, requiring the orchestration of video and audio creation and promotion.
  • Creatively analyze data to target events, classes and content to segmented groups through print and social media marketing platforms.
  • Designed a branded website that successfully drives users to services and event offerings.
  • Crafted seasonal newsletters and ran successful A/B split campaigns to discover valuable communication tactics.

Marketing and Communications Coordinator
(2008 – 2010)

  • Organized, analyzed and reported on media monitoring of the sector.
  • Coordinated and designed a multi-departmental newsletters for funders and the public to report monthly outcomes and visions through Mailchimp.
  • Coordinated multiple Executive schedules for meetings, travel and large projects.
  • Planned and oversaw venue, schedules and logistics of a large national conference.
  • Designed a variety of media publications for internal and mass distribution.
  • Posted engaging news articles and organizational announcements on social networking sites.

Fund Development Coordinator/Executive Assistant
(2006 – 2008)

  • Directed the planning and execution of 3–4 major fundraising / corporate events in the Calgary community annually.
  • Collaborated with Executive Director and Business Manager in developing and managing organizational programming and major fundraising projects. 
  • Professionally managed scheduling, files and highly sensitive documents for the Executive Director.
  • Wrote creative and effective ad copy, liaised with media and coordinated promotional material.
  • Designed and maintained Raiser’s Edge database software and reconciled monthly reports with Accounting.